For the ones still walking north.
Holding North is where founders, operators and leaders talk honestly about how they build. Long-form conversations, cinematic Day in the Life films, and a studio that makes video for startups. Hosted by Samad Raza.
The most-watched episode.
Every episode,
in one place.
One founder.
One day. One camera.
Cinematic short films that follow a founder through a real working day: the kitchen, the coworking huddle, the delivery run, the quiet moments in between.
We make video
for startups.
Everything you see on this site was shot, recorded and edited by the same team that will work on your story. From a founder film to a full podcast season, we handle the whole pipeline: filming, recording, editing and delivery.
Founder stories & brand films
Cinematic short films that show who you are and why you build. The format behind our Day in the Life series, made for your company.
- Day in the Life films
- Company & product launch films
- Investor and customer stories
Podcast & interview production
Launch or level up a show without building a studio. Multi-camera recording, clean audio, editing and publishing, end to end.
- Multi-cam video podcasts
- Remote & in-person interviews
- Season planning and guest prep
Event & on-location filming
Demo days, launches, conferences, fireside chats and office life, captured with a small crew that stays out of the way.
- Event highlight reels
- Keynote & panel recording
- Behind-the-scenes coverage
Recording & audio
Studio-quality sound wherever you are. Voice-over, narration, interviews and audio-only podcasts, recorded and mastered.
- Audio podcasts & voice-over
- Mixing and mastering
- Audio cleanup for existing footage
Editing & post-production
Already have footage? We turn it into something people want to watch: edit, colour, sound design, motion graphics and captions.
- Long-form & short-form editing
- Colour grading & sound design
- Captions, titles and graphics
Social clips & distribution
Turn one shoot into weeks of content. Vertical cut-downs for Shorts, Reels, TikTok and LinkedIn, plus thumbnails and titles that get clicked.
- Shorts, Reels & LinkedIn clips
- Thumbnails & titling
- YouTube channel setup & strategy
Discover
A short call about your story, audience and goals.
Plan
Format, shot list, schedule and a clear quote.
Shoot
On location or in studio, with a crew sized to the job.
Edit
Cut, colour, sound and graphics, with review rounds.
Deliver
Final films plus social cut-downs, ready to publish.
Have a story worth
filming?
Tell us what you're building. We'll come back within two business days with ideas and a rough budget.
Samad Raza · HostWhy Holding North.
Holding North started in 2024 as Promethean Leaders, a podcast about the people who build things. The name changed; the obsession didn't. Every episode is a long, honest conversation with a founder, operator or leader about how they actually work: the decisions, the mistakes and what they're still walking toward.
Today it's a podcast, a film series and a small studio in Vancouver that helps other startups tell their story on camera.